THE PATRON SAINTS OF BLACK ABBEY
Breweries are kind of like churches these days—there’s one on every corner.
With so much craft beer to choose from it can be hard to bring new believers into the flock. That’s why we set out to create a campaign that was not only born out of defiance but could turn even the most indecisive beer drinker into a follower.
Sainthood just got a whole lot sloppier
Introducing the Patron Saints of Black Abbey, a group of brew lovin’, pub hoppin’, good-time havin’ beer-bassadors, who embody the spirit of what it means to enjoy a night of friendship, shenanigans, and great beer.
Recognition: Silver National Addy for Copywriting
Role: Jayden Harmse (AD), Derrik Whiten (Social Strategist), and Dave Damman (CCO)
SAINT LARRY, THE PATRON SAINT OF HOLD MY BEER
SAINT GARY, THE PATRON SAINT OF THE IRISH GOODBYE
SAINT BRITNEY, THE PATRON SAINT OF BATHROOM BESTIES
